Graphic Standards Guide What is the Ag Bureau Logo About? The original idea of the new logo came from a Medieval house mark, that denoted the family as a shepards, one of the many aspects under the umbrella of Agriculture. The logo was reforged, and minor parts were altered to give the feeling of being a sprout beginning its life. Farming is also another major part of Agriculture, so this idea also helps hold the logo together. Next- Color Specifications